Have you ever heard the old saying, “Girls play with dolls and boys play with action figures”?
The toy company Hasbro thought the same thing. Mattel had enjoyed a lot of success with the Barbie doll, but there was no counterpart for boys to be interested in. Toy creator Stan Weston and Hasbro creative director Dan Levine, inspired by the 1945 movie “The Story of G.I.Joe” concept military inspired 12 inch figure based on some
French figurines they saw in a military shop dressed in Napoleonic clothing combined with the mannequin-like ability to pose.
The original G.I.Joe was patterned after a World War 2 soldier, and the company also made accessories such as military gear and other uniforms that were sold separately. G.I. Joe made his first appearance at a toy fair in February of 1964 to the delight of young boys everywhere….especially with the name “action figure”. Licensing was given to other markets around the world as early as 1966. The first was Palitoy, a company based in the United …