It also leveraged its marketing partners expertly

Posted by Roses on November 13, 2014
Categories: Uncategorized

“Up in the Air” ran a smart and well executed campaign that was very focused in its TV strategy, and drove the film with good buzz and local marketing in a limited release. It also leveraged its marketing partners expertly. This allowed the marketers behind the film to drive strong attendances throughout the holiday season and well into the award season..

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